We dream big.
We make it happen.
OUR CREW
WE ARE CODEALPHA
New Zealand owned and operated, we're into doing cool sh!t with cool people. We design a wide range of sports apparel, equipment, and accessories.
PERFORMANCE
DRIVEN BY QUALITY
We've searched the globe far and wide to bring you the highest quality performance wear that won't break the bank.
PURPOSE
BUILT ON PASSION
We started with a love for sport—and that fire still fuels everything we do. From the court to the studio, we’re here to elevate the game, support the grind, and inspire the next generation of athletes.
More Than Badminton: Building a New Sports Identity
Badminton is a fast game. It is explosive, technical and constantly evolving. So why should the way we see badminton stay the same?
CODEALPHA Contribution
Our mission goes beyond creating gear. We’re committed to growing the sport and supporting the community around it…
IS V FOR VICTORY OR VENDETTA?
It'd be rude of us not to make at least one blog post about the recent rugby world cup commotion going on. There's been a lot of mumble and grumble throughout the country over the past week or so since New Zealand lost to England 19-7 leaving them coming third for 2019.
A comfortable, high-quality dri-fit shirt for all types of sport.
Spliced goose feather construction
Quality natural cork base
Stable and predictable flight performance
Lightweight training design
Excellent durability for regular practice
Responsive and natural feather feel
Reliable speed and shuttle recovery
Ideal for coaching, clubs and training sessions
Suitable for beginners and developing players
Excellent value for regular practice and recreational play
Performance Ratings
Flight Stability: ★★★★★
Durability: ★★★★
Control: ★★★
Power Response: ★★★★
Overall Value: ★★★★
Top quality duck feather construction
Smooth, stable and predictable flight
Good pace and responsiveness
Natural feather feel and racket response
Suitable for players of all skill levels
Ideal for clubs, training, and regular badminton sessions
Suitable for recreational, social and competitive play
Good balance of performance, durability and value
Affordable feather shuttlecock option
Designed for consistent all round performance and value
Performance Ratings
Flight Stability: ★★★
Durability: ★★★★
Control: ★★★★
Power Response: ★★★★
Overall Value: ★★★★★
Premium duck feather construction
Natural cork base
Speed 78 Performance
Natural Cork Base
Stable Flight Performance
Responsive Playing Feel
Reliable Durability
Consistent Manufacturing
Fast Shuttle Recovery
Premium Club Performance
Versatile Use
Performance Ratings
Flight Stability: ★★★★★
Durability: ★★★★
Control: ★★★★
Power Response: ★★★★
Overall Value: ★★★★☆
PEOPLE SAY
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"This racket was actually really nice to play with. It was easy to use and felt really sturdy. I like how light weight it is while still being able to execute strongreturns. I would really recommend it"
AMY W
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"It feels really good in the hand. Seems really good quality for a decent price. I would buy again."
BRUCE R
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"Might be my new favourite racket. It's comfortable and nice to play with."
CATHERINE L
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