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OUR CREW

WE ARE CODEALPHA

New Zealand owned and operated, we're into doing cool sh!t with cool people. We design a wide range of sports apparel, equipment, and accessories.

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PERFORMANCE

DRIVEN BY QUALITY

We've searched the globe far and wide to bring you the highest quality performance wear that won't break the bank.

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PURPOSE

BUILT ON PASSION

We started with a love for sport—and that fire still fuels everything we do. From the court to the studio, we’re here to elevate the game, support the grind, and inspire the next generation of athletes.

Our Story

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Why Our Packaging Reflects Our Game

By ALPHATHOUGHTS

At Code Alpha, we believe performance starts the moment you pick up the product. That’s why our shuttlecock packaging is designed to do more than just hold feathers. It’s made to stand out, reinforce quality, and make life easier for players at every level…

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Choose The Right Shuttlecock For Your Game

By ALPHATHOUGHTS

Whether you're a weekend warrior, a club regular, or training for tournaments, choosing the right shuttlecock can make a huge difference in your game. From feel and flight to speed and dura…

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CODEALPHA Contributions

By ALPHATHOUGHTS

CODEALPHA is proudly New Zealand badminton brand built on passion, perserverance, and spirit of sport. Founded by a team of lifelong sports lovers, including professional badminton players and creative minds…

Red, white, and pink athletic shirt with a large chevron design, a small white letter "A" on the upper right chest, and red and white striped accents.

Red athletic t-shirt with colorful geometric patterns and white text that reads 'CODEALPHA' on the upper right chest.

A comfortable, high-quality dri-fit shirt for all types of sport.

SHOP

L-08 Badminton Duck Premium Shuttlecock - Speed 77

$55.00

CODEALPHA L-08 Shuttlecock - Speed 77.

Premium duck feather.

Perfect for flight, great for durability and speed.

Suitable for all clubs and tournaments.

L - 05 Badminton Feather Shuttlecock - Speed 78

Sold Out

L - 05 Badminton Feather Shuttlecock - Speed 78

$46.00

CODEALPHA L-05 Shuttlecock - Speed 78.

Top quality duck feather.

Great for speed and flight.

Suitable for all clubs and players of any expertise.

PRACTICE 8-Piece Spliced Goose Feather Shuttlecock

$33.00

Spliced Goose Feather
Lightweight
Training

PEOPLE SAY

"This racket was actually really nice to play with. It was easy to use and felt really sturdy. I like how light weight it is while still being able to execute strongreturns. I would really recommend it"

AMY W
"It feels really good in the hand. Seems really good quality for a decent price. I would buy again."

BRUCE R
"Might be my new favourite racket. It's comfortable and nice to play with."

CATHERINE L