CODEALPHA Contribution

Code Alpha is proudly New Zealand badminton brand built on passion, perserverance, and spirit of sport. Founded by a team of lifelong sports lovers, including professional badminton players and creative minds, our journey started with a simple yet powerful idea: to turn personal passion into a purpose driven brand.

What began as a hobby has grown into one of Aotearoa’s leading badminton brands. With serious intent, relentless energy, and deep respect for the game, we craft products that reflect the mindset of athletes because we are athletes ourselves. But our mission goes beyond creating gear. We’re committed to growing the sport and supporting the community around it.

Expanding Access Through Local Distributors

We know that access to quality equipment can make a real difference. That’s why Code Alpha works closely with local distributors to get gear into the hands of players, clubs, and coaches across New Zealand. One recent milestone is the opening of a Code Alpha outlet in Counties Manukau, making it easier for the community in South Auckland to access premium shuttlecocks and gear locally.

Our goal is to support growth where it matters: on the court, in the community, and in the hearts of players coming up through the ranks.

Supporting Ambition at Every Level

At Code Alpha, we believe in backing ambition. Whether it’s a young player entering their first tournament or an experienced athlete pushing for national success, we’re here to support those who give their all to the game. That’s why we offer sponsorship opportunities for individuals and teams who embody commitment, discipline, and sportsmanship.

We don’t just hand over products. We build relationships, offer guidance, and help empower the next generation of athletes to achieve their goals.

A Brand Built for the Future of the Game

From product innovation to community outreach, Code Alpha is driven by purpose. We’re not only growing a strong brand. We’re helping to bring greater attention and energy to the sport we love. Whether it's through local outlets, partnerships, or player sponsorship, our commitment remains the same: to build badminton up from the grassroots to the elite level.

If you're interested in becoming a distributor, applying for sponsorship, or partnering with Code Alpha, get in touch with us today.