We dream big. We make it happen.

CODEALPHA is a proudly New Zealand badminton brand built on passion, perseverance, and the spirit of sport. Founded by a team of lifelong sports lovers - including accomplished professional badminton players and a passionate team of designers - CODEALPHA is not only focused on building a strong product brand, but also on bringing greater attention to the sport we love. Our story began with a simple yet powerful idea: to turn personal passion into a purpose-driven brand.

What started as a hobby has grown into one of New Zealand’s leading badminton brands. With a serious attitude, relentless energy, and deep respect for the game, we create products that reflect the dedication and discipline of athletes - because we are athletes ourselves.

At CODEALPHA, we believe sport is more than competition - it's a mindset.

We don’t just make gear. We make statements.

We never give up, and we’re just getting started.

 
 
 
 
 
 
 

OUR CREW

WE ARE CODEALPHA

New Zealand owned and operated, we're into doing cool sh!t with cool people. We design a wide range of sports apparel, equipment, and accessories.

PERFORMANCE

DRIVEN BY QUALITY

We've searched the globe far and wide to bring you the highest quality performance wear that won't break the bank.

APPAREL

DELIVERED IN STYLE

You like to stand out from the crowd. And our threads are designed to turn heads. It's a match made in heaven.

Inspiring the Next Generation of Players.

Our Distributors