We dream big. We make it happen.
CODEALPHA is a proudly New Zealand badminton brand built on passion, perseverance, and the spirit of sport. Founded by a team of lifelong sports lovers - including accomplished professional badminton players and a passionate team of designers - CODEALPHA is not only focused on building a strong product brand, but also on bringing greater attention to the sport we love. Our story began with a simple yet powerful idea: to turn personal passion into a purpose-driven brand.
What started as a hobby has grown into one of New Zealand’s leading badminton brands. With a serious attitude, relentless energy, and deep respect for the game, we create products that reflect the dedication and discipline of athletes - because we are athletes ourselves.
At CODEALPHA, we believe sport is more than competition - it's a mindset.
We don’t just make gear. We make statements.
We never give up, and we’re just getting started.
OUR CREW
WE ARE CODEALPHA
New Zealand owned and operated, we're into doing cool sh!t with cool people. We design a wide range of sports apparel, equipment, and accessories.
PERFORMANCE
DRIVEN BY QUALITY
We've searched the globe far and wide to bring you the highest quality performance wear that won't break the bank.
PURPOSE
BUILT ON PASSION
We started with a love for sport—and that fire still fuels everything we do. From the court to the studio, we’re here to elevate the game, support the grind, and inspire the next generation of athletes.
Inspiring the Next Generation of Players.
Our Distributors
The TCX 6000 Shuttlecocks offer dependable performance at a great price. Designed for consistent flight and solid durability, they’re perfect for training, casual games, and regular club play.
With stable trajectory and reliable responsiveness, they deliver the control you need, making them a smart choice for everyday badminton.
Consistent Flight Stable trajectory for accurate, reliable shots
Durable Build Designed to withstand regular play and training sessions
Great Value Quality performance at an affordable price