Your Local Badminton Specialist in the Waikato.

CODEALPHA is excited to expand its presence with the opening of the CODEALPHA Pro Shop at the Waikato Badminton Association.

Whether you’re picking up shuttlecocks before training, upgrading your racket, or looking for professional restringing services, our Pro Shop brings quality badminton equipment and expert support together in one convenient location.

We are committed to providing reliable, high-performance gear for players of all levels, from beginners taking their first steps on court to competitive athletes chasing their next goal.

Online Shop

Visit us in-store and experience Codealpha  firsthand, or shop online anytime.

📍Eastlink Badminton Stadium, 60 Old Farm Road, Hamilton East, Hamilton 3216

Everything you need

  • SHUTTLECOCKS

    Find the right shuttlecock for every stage of your badminton journey. Our range is suitable for:

    -Beginner practice sessions

    -Coaching and training environments

    -Club-level competition

    -Tournament preparation

    -High-performance matches


    Whether you are building your skill, training consistently, or competing at a higher level, we have shuttlecocks designed to meet your needs.

  • BADMINTON RACKETS

    In store soon, Our selection of racket that focus on:


    - Power and attacking play
    - Control and precision
    - Speed and responsiveness

    Available for beginners, intermediate players, and experienced competitors, our team can help you find a racket that suits your goals, technique, and level of play.

  • SHOES & APPAREL

    Coming soon our range of badminton shoes and apparel:

    - Performance badminton
    - Lightweight playing shirts
    - Training clothing
    - Comfortable sportswear

    Built for agility, comfort, and durability, our apparel helps you stay focused throughout every session. 

  • BAGS & ACCESSORIES

    Complete your badminton setup with essential accessories designed for training and competition, including:

    - Racket bags
    - Tournament Bags
    - Grip tape and replacement
    - Towel
    - Training equipment

    From everyday practice to match day preparation, we have the accessories to keep you ready on and off the court.

PROFESSIONAL RESTRINGING

Customised Stringing for your playing style

A professionally strung racket can make a noticeable difference to your performance. Our in-store stringing service allows you to customise your racket with the ideal tension to match your game.

If your looking for:

- Increased power
- Enhanced control
- Faster shuttle response
- Improved touch and feel

Our team can help you achieve the performance and confidence you need on court.

Get Started
Get Started 
Represent the CODEALPHA brand wherever you play. Explore our exclusive merchandise range, available online and in-store:

- Codeaalpha Keychains 
- Branded bandanas 
- Sports wristbands 
- Limited editions items

Perfect for players, supporters, and badminton enthusiasts looking to showcase their connection with the sport.

Learn more

Merchandise 

Company Overview

New Products Arriving Regularly

Our Pro Shop is currently in its trial opening phase, with new products arriving regularly.

We're continually expanding our range to bring more badminton equipment, accessories and exclusive merchandise to our customers.

VISIT OUR PRO SHOP

Located inside the Waikato Badminton Association

Browse the latest badminton equipment, receive professional advice, and experience the quality of CODEALPHA products firsthand.

Whether you're just starting your badminton journey or competing at a high level, we'd love to help you find the right equipment.

Find Us In Store