Your Local Badminton Specialist in the Waikato.

Experience CODEALPHA in person.

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Your Game. Your Gear. CODEALPHA.

Everything you need for badminton, right here in Waikato.

The CODEALPHA Pro Shop, located inside the Waikato Badminton Association, brings quality badminton equipment, accessories and professional services together in one convenient location.

Whether you need a new shuttlecock for training, a racket upgrade, fresh court shoes or professional racket stringing, our team is here to help you find the right equipment for your game.

As the Official Shuttlecock Brand of Badminton New Zealand, CODEALPHA is committed to providing reliable equipment for players at every level - from beginners and social players to competitive athletes.

Visit us in-store and experience Codealpha  firsthand, or shop online anytime.

📍Eastlink Badminton Stadium, 60 Old Farm Road, Hamilton East, Hamilton 3216

Online Shop

Everything You Need for Badminton

From everyday training essentials to competition equipment, the CODEALPHA Pro Shop offers a carefully selected range of products for badminton players.

GET A QUOTE

  • SHUTTLECOCKS

    Find the right shuttlecock for your level, playing environment and budget.

    Our range is suitable for:

    • Beginner and recreational play

    • Training and coaching

    • Club sessions

    • Competitions

    • Tournament play

    From regular practice to competitive matches, choose from the CODEALPHA range to suit your game.

    Shop Shuttlecocks →

  • BADMINTON RACKETS

    Looking for more power, control or speed?

    Explore our range of badminton rackets for:

    • Beginners

    • Intermediate players

    • Advanced players

    • Competitive athletes

    Not sure which racket is right for you? Talk to our team in-store and we'll help you find an option suited to your playing style and experience.

    Shop Rackets →

  • SHOES & APPAREL

    Move comfortably and confidently on court with badminton-specific footwear and apparel.

    Our range includes:

    • Badminton shoes

    • Performance shirts

    • Training apparel

    • Sportswear

    Designed with movement, comfort and performance in mind.

    Shop Shoes & Apparel →

  • BAGS & ACCESSORIES

    Complete your badminton setup with practical accessories for training, competition and everyday use.

    Available products include:

    • Racket bags

    • Tournament bags

    • Replacement grips

    • Grip tape

    • Towels

    • Training accessories

    Shop Accessories →

PROFESSIONAL RESTRINGING

Customised Stringing for your playing style

A professionally strung racket can make a noticeable difference to your performance. Our in-store stringing service allows you to customise your racket with the ideal tension to match your game.

If your looking for:

- Increased power
- Enhanced control
- Faster shuttle response
- Improved touch and feel

Our team can help you achieve the performance and confidence you need on court.

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Show your CODEALPHA pride wherever you go.
Explore our selection of branded merchandise, including:
- CODEALPHA Keychains
- Branded Bandanas
- Sports Wristbands
- Limited Edition Merchandise
Available in-store and online, with new items introduced regularly.
Learn more

CODEALPHA Merchandise

Company Overview

New Products Arriving Regularly

Our Pro Shop is currently in its trial opening phase, with new products arriving regularly.

We're continually expanding our range to bring more badminton equipment, accessories and exclusive merchandise to our customers.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Make It

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

VISIT OUR PRO SHOP

Located inside the Waikato Badminton Association

Browse the latest badminton equipment, receive professional advice, and experience the quality of CODEALPHA products firsthand.

Whether you're just starting your badminton journey or competing at a high level, we'd love to help you find the right equipment.

Find Us In Store